Market Research
“Whether in the context of a classic survey of end consumers, targeted interviews with the responsible purchasing managers or in tailor-made discussion groups – we ensure that you are properly informed and interpret the results together with you.”
Alexander Wever Managing Director
We define market research as the gathering of decision-relevant information and opinions from existing and potential customers. Whether within the context of a classic survey of end consumers, targeted interviews with the responsible purchasing managers in the retail and wholesale trade or in such formats as tailor-made discussion groups – we ensure that you are properly informed and interpret the results together with you. With our network of partner consultancies in neighboring countries, we can also offer you most of these services outside of the German-speaking markets.
- Direct and indirect surveys of end consumers
- Interviews and background discussions with the relevant retail buyers
- Discussion groups for an in-depth examination of consumer attitudes
- Processing and interpretation of the results