Calculation

Calculation

“AWF Consulting will work together with you to develop your individual calculation model, tailored to your needs and your initial situation.”

Alexander Wever Managing Director

The calculation of the product range is one of the core tasks for every businessman and businesswoman. It generates the profit and ensures the long-term survival of the company. At the same time, however, the calculation must also take into account the value for money from the customer’s point of view, a challenge not to be underestimated in times of digital market transparency and the partly still existing mentality of “the cheaper the better”.

And then there are the fish specific factors, such as strongly fluctuating weekly purchase prices for fresh fish, evaporation and processing losses or glaze losses of 20% and more for defrosted fish and seafood. All this and much more must be factored into a good calculation of fish prices so that in the end there will be no unpleasant surprises in your margin.

AWF Consulting will work together with you to develop your individual calculation model, tailored to your needs and initial situation, using instruments such as rolling, weighted purchasing prices, flexible calculation surcharges or product expenditure-related factors. Both for your sales prices and for determining your actual purchase price, taking into account currency fluctuations and import duties and fees.

Calculation Examples

Calculation model for prices of fresh fish

Price comparison calculator (lobster)