Privacy Policy

Privacy Policy

Welcome to our website!

We are glad that you are visiting our website and we thank you for your interest in our company and our products or services. The protection of your privacy when using our website is important to us. Therefore please acknowledge the following information:

1) Information on the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about how we handle your personal data when you use our website. Personal data are all data by which you can be personally identified.

1.2 The person responsible for the data processing on this website in terms of the General Data Protection Regulation (GDPR) is Alexander Wever, AWF Alexander Wever Fisch, Josef-Schlichter-Allee 12, 59063 Hamm, Germany, Phone: +49 2381 3058647, Email: info@aw-fisch.com. The person responsible for processing personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential contents (e.g. orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.

2) Data collection when visiting our website

If you use our website for informational purposes only, i.e. if you do not register or provide us with information in any other way, we only collect the data that your browser sends to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website:

  • Our visited website
  • Date and time of access
  • Amount of transmitted data in bytes
  • Source/reference from which you accessed the site
  • Browser used
  • Operating system used
  • IP address used (if necessary: in anonymized form)

The processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit us (persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as also personal data are processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 Para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective organization of the site visit.

Under certain circumstances, we work together with advertising partners who help us to make our Internet offer more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk when you visit our website (cookies from third parties). If we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for each browser under the following links:

Internet Explorer: https://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Safari: https://support.apple.com/kb/ph21411?locale=de_DE

Opera: https://help.opera.com/Windows/10.20/de/cookies.html

Please note that the functionality of our website may be limited if cookies are not accepted.

4) Contact

When you contact us (e.g. via contact form or email) personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your request. This is the case if it can be concluded from the circumstances that the matter in question has been conclusively resolved and if there are no statutory retention obligations to the contrary.

5) Online Marketing

Use of Google AdWords Conversion Tracking

This website uses the online advertising program “Google AdWords” and, in the context of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the Google Adwords service to advertise our attractive offers on external websites with the help of advertising media (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In this way, we pursue the interest of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad served by Google. Cookies are small text files that are stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked across the websites of AdWords customers. The information collected through the conversion cookie is used to generate conversion statistics for those AdWords customers who have opted-in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you don’t want to participate in tracking, you can block this usage by disabling the Google conversion tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics. We use Google Adwords because of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the USA, is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU.

You can obtain further information about Google’s data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by making the appropriate setting in your browser software to prevent them or by downloading and installing the browser plug-in available under the following link:

https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be able to be used, or only used to a limited extent, if you have deactivated the use of cookies.

6) Web Analysis Services

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including the shortened IP address) will generally be transmitted to and stored by Google on servers in the USA.

This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link

http://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you will have to click this link again) Disable Google Analytics

Google LLC, headquartered in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out using a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “personal data”.

You can find more information on how Google Analytics handles user data in the Google privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

7) Tools and Miscellaneous

7.1 Google reCAPTCHA

On this website we also use the reCAPTCHA feature of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This function is primarily used to distinguish whether an entry is made by a natural person or is improperly made by machine and automated processing. The service includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in determining the individual willingness of actions on the Internet and the prevention of misuse and spam.

Google LLC, with its registered office in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

7.2 Google Maps

On our website we use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually present geographic information. By using this service, our location will be displayed to you and any approach will be easier.

Already when calling up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of Google’s legitimate interest in the display of personalized advertising, market research and/or needs-based design of its website. You have a right of objection to the creation of these user profiles, whereby you must contact Google in order to exercise this right.

Google LLC, with its registered office in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

If you do not agree with the future transmission of your data to Google in the context of the use of Google Maps, there is also the possibility of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus the map display on this website cannot be used in this case.

You can view the Google terms of use at https://www.google.de/intl/de/policies/terms/regional.html, and the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html.

Detailed information on data protection in connection with the use of Google Maps can be found on the Google website (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/

7.3 Google Web Fonts

This site uses so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) for uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display text and fonts correctly.

To do this, the browser you are using must connect to Google’s servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support Web Fonts, a standard font will be used by your computer.

Google LLC with its headquarters in the USA is certified for the us European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

8) Rights of The Person Concerned

8.1 The applicable data protection law grants you comprehensive rights towards the person responsible for processing your personal data regarding the processing of your personal data (rights of information and intervention), about which we inform you below:

Right to information in accordance with Art. 15 GDPR: You particularly have a right to information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decision-making, including profiling and, where applicable, meaningful information on the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees that apply pursuant to Art. 46 GDPR when your data is transferred to third countries;
Right of rectification in accordance with Art. 16 GDPR: You have the right to rectify any inaccurate data concerning you and/or to complete any incomplete data held by us without delay;
Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims;
Right to restrict processing in accordance with Art. 18 DPA: You have the right to request the restriction of the processing of your personal data for as long as the accuracy of your data, which you dispute, is checked; if you refuse to delete your data on the grounds of unlawful processing and instead request the restriction of the processing of your data; if you need your data to assert, exercise or defend legal claims, after we no longer need them after the purpose has been achieved; or if you have lodged an objection on the grounds of your particular situation, as long as it is not yet clear whether our legitimate reasons outweigh the objection;
Right to be informed in accordance with Art. 19 GDPR: If you have asserted the right of rectification, erasure or restriction of processing towards the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients.
Right to data transferability in accordance with Art. 20 GDPR: You have the right to receive the personal data you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party, insofar as this is technically feasible;
Right to revoke consents granted pursuant to Art. 7 para. 3 GDPR: You have the right to revoke at any time with effect for the future any consent to the processing of data once granted. In the event of revocation, we will delete the data concerned immediately, unless further processing cannot be based on a legal basis for processing without consent. Revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until revocation;
Right of appeal under Art. 77 GDPR: If you believe that the processing of personal data concerning you is in breach of the DPA, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, your place of work or the place where the alleged breach occurred, without prejudice to any other administrative or judicial remedy.

8.2 Right of Objection

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS DUE TO OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIAL SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

9) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal retention period (e.g. commercial and tax retention periods). After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment or initiation of the contract and/or we have no legitimate interest in further storage.