Marketing Concepts

Whether print campaign in the specialized press, development of CI and CD, creation of content for social media and internet – we have the necessary experience and contacts to ensure that our customers’ seafood products are shown in the right light and reach the right circle of consumers. Using a multi-stage procedure, we first, together with the customer, define the relevant target groups and their expectations. We also analyze the customers of our customers’ customers. In the next step, we work together to develop a holistic marketing strategy with the aim of achieving USPs that are visible to the target group. Finally, the individual elements of this marketing strategy are developed and implemented, including a review of its effectiveness within the target group.